Krea University
THE PROBLEM"Krea University’s website was outdated, difficult to navigate, and lacked clear visibility for key actions like applications and enquiries. Poor mobile experience, weak SEO, scattered content, and limited platform integrations affected user engagement and slowed internal content management."
SOLUTION OUTCOMEStronger Brand Trust
Academic Website Experience
The revamped website strengthened Krea’s academic identity, credibility, and trust.
6–8% Conversion Benchmark
Admissions & Enquiries
Admission journey designed using higher education conversion best practices.
40% Organic Search Traffic
Application Visibility
Improved navigation and SEO support the primary traffic source for university websites.
Challenges holding Organization back
Website visibility, navigation gaps, and content update dependency made it difficult for users and internal teams to complete key actions smoothly.
The Challenges
01Low Visibility for Key Actions
Applications, enquiries, donations, careers, and campus visit actions were not clearly visible across the website journey.
02Frustrating Navigation Experience
Repetitive content, scattered information, weak mobile experience, and poor search made navigation time-consuming for users.
03Developer-Dependent Content Updates
Internal teams had to depend on developers for minor content changes, delaying updates and reducing website agility.
Challenges Impact
Admissions
VISIBILITY GAPS
Engagement
CONVERSION DROP-OFFS
Content
UPDATE DELAYS
Missed application windows - Prospective students missed admissions timelines because the application portal was not clearly visible.
Lower action completion - Critical actions such as enquiries, donations, and campus visit registrations had low conversion rates.
Stakeholder engagement gap - Parents, alumni, and donors were unable to interact or engage with the website effectively.
Time-consuming navigation - Repetitive and scattered content made users spend more time finding relevant information.
Slower website updates - Internal teams waited on developers for small content changes, delaying updates and reducing agility.
Modern, mobile-first university website revamp to improve discovery, engagement, and internal content control
The website was redesigned with a modern mobile-first experience, improved navigation, clearer CTAs, and scalable CMS control for easier content updates. Meritto and WhatsApp integrations, enhanced search, SEO, accessibility, and dynamic content blocks helped improve user engagement, admissions visibility, and internal publishing efficiency.
Tech Stack
DynamoDB
Node.js
Angular
MySQL
AWS
Solution
Optimized CTAs improved pathways for admissions, careers, donations, and campus visits.
Role-based CMS access, collaborative editing, and version control enabled internal teams to update content faster.
WhatsApp and Meritto chatbot integrations gave users faster support during key journeys.
Predictive search, filters, page speed, image optimization, and WCAG alignment improved visibility and usability.
Solution Highlights
Optimized User Journeys
Improved CTAs and navigation across admissions, careers, donations, and campus visit paths.
Role-Based CMS Access
Enabled internal teams to manage content with collaborative editing and version control.
Advanced Search Experience
Predictive search and filters helped users find information faster across the website.
Dynamic Content Blocks
News, blogs, and events were added for real-time website updates.
WhatsApp and Meritto Integration
Integrated support channels improved instant assistance and user engagement.
SEO and Accessibility Upgrade
Page speed, accessibility, SEO, code optimization, image compression, and WCAG alignment improved site visibility.
Tech Stack
DynamoDB
Node.js
Angular
MySQL
AWS
OUTCOMES & FEATURESImproving university website discovery, admissions visibility, and stakeholder engagement
The revamped website helped Krea University shift from an outdated, hard-to-navigate platform to a modern, mobile-first experience with clearer actions, better content control, stronger engagement, and improved admissions visibility.
Key Outcomes
Stronger Academic Brand
The revamped site reflected Krea’s academic brand and elevated credibility and trust.
6–8% Conversion Benchmark
Admission journey designed using higher education conversion best practices.
Reduced Application Drop-Offs
The admissions portal became prominent during active admission periods.
40% Organic Search Traffic
SEO improvements aligned with the primary traffic source for university websites.
Faster Content Updates
Role-based CMS access reduced dependency on developers for minor content changes.
Improved Search and Visibility
Advanced search, SEO, accessibility, and speed improvements supported better website discovery.
Features
Mobile-first Design
Admissions CTA
Campus Visit Registration
Donation Journey
Meritto Chatbot
WhatsApp Support
Role-Based CMS
Collaborative Editing
Predictive Search
Our Engineering
Marvels
That Drive
Digital Transformation
Discover how our technology solutions helped businesses improve operations, automate workflows, and achieve measurable outcomes.
Utility Monitoring
Lack of water consumption visibility, flat-charge billing, and leakage detection gaps made it difficult for communities to manage usage, reduce wastage, and allocate water costs fairly.
Digital Workforce Management
Location tracking gaps, unclear task communication, and weak danger-zone awareness made it difficult for supervisors to coordinate field workers and use available resources effectively.
Cloud Kitchen
Inaccurate utility monitoring, limited sensor visibility, and disconnected billing workflows made it difficult for cloud kitchen managers to control shared assets and resource usage across multiple outlets.
Institute Pivot
Limited guidance, fragmented university discovery, and disconnected student-recruiter networks made it difficult for students to choose and apply to the right overseas education opportunities.
Gamified e-learning
Low engagement, unclear learning paths, and weak course-audience matching made it difficult for e-learning platforms to retain learners and keep course content active.
